• 7:30am Registration and Coffee
• 8am – 10am :  Technology
• 10am -12pm :  Legal
• 12pm -1pm   : Lunch
• 1pm – 3pm   : Q&A

Workshop Content:

Web/Internet/Technology Issues:

• Website Design and Development:
  Denis’ talk will show you how to best plan the design and development of your web presence. He will talk about:
  • The difference between design and development.
  • How to best plan the design and development of your site.
  • What major factors to consider before creating or revamping your website.
  • How design and programming link to marketing, and sales conversion rates.
  • How to select the right supplier or designer.
  • How do identify which technology and platform is best for you.
  • How to deal with online payment, customer and enquiries management.
    
• Online Marketing: Search Engine Optimisation, Email Marketing and PR:
  Denis talk will show you how to best focus your message on the internet, increase the visibility and popularity of your business online, and attract more customers via the use of organic search engine optimisation. He will talk about:
  • The difference between search engine marketing and search engine optimisation.
  • How search engine optimisation works.
  • How to decide what type of promotion you need online.
  • How to make sure your website will be seen by Google and other search engines.
  • What can you do to make your website appear higher in search results.
  • How to increase traffic to your website.
  • Does search engine optimisation make a difference and how can it be measured.
  • How to target correctly with email Marketing and PR.
• Growth and Scalability:
  Denis' talk will show you how to prepare yourself and deal with growth. He will talk about:
  • The difference between scaling up and scaling out.
  • Ways that growth affects budget and user experience.
  • How to deal with growth and what options are available.

Legal Issues:

• Legal website framework:
  Maria's talk will show you how addressing legal issues and having a contract at the beginning of a web project will prevent many pitfalls that normally affect website development projects allowing developers to have happy and satisfied customers and customers to have a website built on time in accordance with their requirements.
  • Website contracts: Maria’s talk will also cover the following:
    • Why it is good to have a contract and why your lawyer is your friend.
    • What to look for in your contract:
      • for development;
      • hosting;
      • support.
    • Things you must be aware of if you open the contract to a tender process, RFIs, RFQs.
    • A transactional website vs a "window shop" website: terms and conditions of use are not the same as terms and conditions of sale.
  • Be legal be compliant:
    Maria’s talk will discuss the legal requirements and issues you need to be aware when operating or using a website including:
    • Data protection and other laws
    • Email and the internet
    • E-marketing-what to be aware of and what to avoid
• Some further considerations:
  Maria’s talk will highlight issues such as
  • Information provision obligations on UK website operators
  • Intellectual property issues when linking, framing or spidering.